Photography For Real Estate

Tips and techniques for real estate photography

Using Video in Real Estate Photography

Posted by larrylohrman on August 2, 2006

As an agent or real estate photographer you should be aware that the options for using video on your website or to market yourself or your listing are increasing. My belief is that the wider use of video is coming about because

  1. Its easier and easier to create video. New cameras can frequently create video as an added feature. Video is written directly to the camera memory and are limited only by the size of the memory card you are using.
  2. More an more network users have highspeed connections to the net.

I’ve been thinking about writing a blog entry about this for some time. Mainly to point out that http://www.video.google.com and http://www.youtube.com will host video’s for free. All you have to do is upload the video then others can link to is, you can e-mail the link to the video or embed it in a webpage. Here’s my little test of http://www.youtube.com. This little video is just 13 seconds but you can post up to 10 minutes of video. One way to use this is to promote yourself or a listing much like a virtual tour.
Recently Sharon Nyman of Key Largo sent me an example of how she is using video. She uses http://www.spotrunner.com to use stills that she has shot to create TV spots. Here are two examples of spots she has had created. Example 1. Example 2.

Sharon says:

“…I supplied the photos and the narration. Century 21 has special pricing with Spot Runner for $349 to produce the ad including the voiceover. Once the ad is produced, it can be used over and over. The air time is paid separately. I recently ran 100 spots (all daytime) over a one month period for $950. I used only three networks CNN, HGTV and The Weather Channel.(poplar with boaters here in the Keys). I think pricing would be higher in certain areas like Miami or Ft. Lauderdale. I was going to do an “Agent” ad but the listing ad really says it all without specifically promoting myself. This is my second TV ad…”

This is quite a sophistocated and effective use of video. But you don’t have to be this sophisticated. That is you can create and post the video yourself. One example of this I really enjoy is the www.rocketboom.com/vlog video blog with Joanne Colan. rocketboom.com is a video blog that posts a 3 minute video every day. It’s one of the most popular video blogs on the net. I’m not saying anybody can do this. Joanne is very talented and backed up by a number of other folks.

I’ve just discovered these uses of video within the last few months. This technology is developing rapidly.

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2 Responses to “Using Video in Real Estate Photography”

  1. Rudy said

    I have been doing video tours of all of my listings since last winter.
    It really does set you apart, and with gas prices so high, it does fill a need!
    Hudson New Hampshire House for sale
    Manchester New Hampshire Cape for sale
    Hollis New Hampshire Colonial for Sale
    Video Tour of Southern New Hampshire Communities

  2. Rudy, Nice use of video. Thanks for the info on your videos.

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