Photography For Real Estate

Tips and techniques for real estate photography

Canon Announces 400D – Latest Evolution of Their Low-end DSLR

Posted by larrylohrman on August 24, 2006

The Canon 300D and the 350D are very popular cameras and widely used in real estate applications. The 400D is a refinement of this already popular model.

The Canon press release says:

Amstelveen, The Netherlands, 24 August 2006: Canon today announces its next generation D-SLR: the EOS 400D. Featuring a 10.1 Megapixel CMOS sensor, new EOS Integrated Cleaning System, larger and brighter 2.5” LCD and 9-point AF, the model is predicted to take the lead as the world’s most popular camera. It is positioned above the EOS 350D, currently the fastest selling SLR camera of all time.

Canon’s EOS 300D, the world’s first consumer D-SLR, kick started a digital revolution in 2003. “We are now witnessing a mass consumer trend towards D‑SLR,” said Mogens Jensen, Head of Canon Consumer Imaging Europe.

Consumer research shows it is not only existing film SLR owners now switching to digital SLR photography. “On top of the existing 21 million analogue EOS shooters, a completely new profile of consumer is adopting digital EOS and driving growth,” said Jensen. “With European household penetration having only just hit 3%, the question now is not ‘will this market be big’, but ‘how big will this market become’.”

The EOS 400D features

  • 10.1 Megapixel CMOS sensor
  • Canon’s EOS Integrated Cleaning System
  • 2.5” LCD screen with 230K pixels and 160º viewing angle
  • High-precision 9 point AF system
  • Picture Style image processing parameters
  • DIGIC II image processor with 0.2 sec start up
  • Digital Photo Professional RAW processing software
  • Compact and Lightweight body
  • Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites

Canon is the only D-SLR brand to own and manufacture the sensor, processor and lenses in house. “EOS photographers benefit from 20 years of ongoing research investment into EOS,” said Jensen. “EOS photographers have the great advantage of owning a system camera in which every element is designed at a very fundamental level to work as a balanced, integrated whole. It is one reason why more than 70% of registered photographers at the Athens Olympics shot on EOS.” With EOS, Canon aims to provide consumers with the widest and most expandable camera system available, including over 60 EF lenses and Speedlite flash units.

For complete information see the post at dpreview.com

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One Response to “Canon Announces 400D – Latest Evolution of Their Low-end DSLR”

  1. Of the three entry-level 10Mpix cameras which appeared this summer, the Nikon D80 and Canon 400Dhave a 1/200s flash sync speed and the Sony A100a 1/160s. The older D50/D70/D70s are unbeatable with their electronic shutter, synched to 1/500s (and in fact unlimited), really useful to overpower the ambient, and to avoid bured windows for our interest.

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