Making Every Pixel Count – Article in New York Times

Marc Lacoste just pointed out an outstanding article to me that was published in yesterdays (Sunday Feb 11, 2007) New York Times.

This is the kind of article that Real Estate Photographers should make copies of and pass out to their clients. It’s a sales presentation for hiring a Professional RE Photographer. This also great material for incorporating into RE photographer marketing materials. Realtors can also use it to explain to sellers why the use top quality photography to market their home.

The quotes it uses are not surprising to any of us but there’s an added credibility that being in the NY Times. Some of my favorite are:

“IN real estate, a picture can be worth more than a thousand words. Much, much more. When selling properties online, agents and Web designers say that the pictures buyers see of houses and apartments for sale are often the first — and sometimes the only — chance for a seller to make a good impression.”

“Eighty percent of people across the country who bought a new home last year used the Internet while house hunting, and they rated photographs as the most useful tool in their search, according to a survey of buyers and sellers “

“she uses only pictures taken by professional photographers, because “if things look shoddy or unprofessional, not only are buyers going to find the property unappealing, they’re going to associate you with being shoddy and unprofessional.

Updated on 2/13: as Scott points out in one of the comments below be sure to see Vivian Toy’s multi-media presentation that gives examples. Click here or on the link on the left side-bar of the article.

If you want to send Vivian a thank click on her name to send her an e-mail.