Posted by larrylohrman on October 25, 2007
Cherie Irwin pointed out an article on MSN real estate by Dana Mattioli of the wsj.com. The tips are not new to readers of this blog but I like the quotes from buyers that these kind of articles. Also the catch phrases that reporters come up with are interesting. “pix appeal” and “online appeal” are notable in these articles.
Another related article on How to make your home stand out is also on MSN real estate. Now days sellers and Realtors are all thinking about how to make a home stand out from the competition since there are so many more homes on the market than in past years. In Washington state there are 33% more listings than there were a year ago.
Bill Bayless (reader of this blog) is quoted several times in this article. These 6 photo tips may in fact be Bill’s.
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Posted by larrylohrman on July 18, 2007
Back on April 25, 2007 there was an article that appeared on RealEstateJournal.com (this is the WSJ.com real estate site) by Dana Mattioli titled “Taking Home Photos That Will Draw Buyers“.
I didn’t find this article quite as full of goodies as the NY Times or LA Times articles that appeared last spring although I did like the summary phrase that Dana used: “Photographs are powerful bait. Good ones can lure buyers; poor ones can turn them away.” This could be a good RE Photographer marketing line.
Another interesting feature was the slideshow that FSBO seller Dzung Nguyen made of his home. He used a free Java slideshow application from www.jalbum.net. I think Flash slide shows are more likely to be seen by all visitors but this is useful if you are willing to use Java.
Dzung’s slideshow make me think of an important aerial photography alternative that sellers and Realtors in large metropolitan areas have and that’s Microsoft Virtual Earth. Around large cities Virtual Earth has low altitude photographs that can be useful for home marketing. You can get wonderful neighborhood views and pretty good shots of individual home. I’m frankly not sure about the legal aspect of using these shots. I know that with Google Earth you are supposed to purchase the commercial version if you are going to use the images for commercial.
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