Photography For Real Estate

Tips and techniques for real estate photography

Archive for the ‘News’ Category

We’ve Moved to

Posted by larrylohrman on January 26, 2010

As of December 2007 this blog has moved to please come see us there.


Posted in News, Photo Technique | 1 Comment »

Vrmag: A 360VR Photography Online Magazine

Posted by larrylohrman on November 29, 2007

VRmag issue 28 is now online. For those that haven’t seen it before VRmag is a online 360AVR magazine with articles (45 articles in this issue) on panoramic photography show casing the work of some of the best panographers in the business. Here are just a couple of items I thought my be of interest based on recent posts and comments:

  1. PTgui Pro 7 Article by Pat St. Clair : There was a question about PTgui Pro 7 in the last post and this article is I think a particularly good look at PTgui Pro 7 and how it works.
  2. Flash Interior panorama by Patrick Cheatham : This is a link to a pano by Patrick Cheatham that illustrates a great high quality interior Flash pano. Also of interest is the tour template that Patrick has built for Flash panos.

Posted in News, Virtual Tours | 1 Comment »

Demise of Newspapers Creates Opportunity for Real Estate Photographers

Posted by larrylohrman on November 7, 2007

According to an article in yesterday’s New York Times, “THE circulation declines of American newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before, according to figures released yesterday.”

I believe the falling importance of newspapers is another trend that is contributing to the increasing importance of real estate photography. As readers move to a more photo friendly medium with less limited space for photos in ads the opportunity and demand for great advertising photography increases.

One situation I experience regularly that demonstrates the comparative effectiveness of newspaper and web advertising is getting a tenant for our rental in Snoqualmie, WA. On we spend nothing to get a tenant within days; always within a week. In the Seattle Times it costs several hundred dollars, a weeks lead-time and we frequently don’t have a tenant after several weeks. The Craigslist phenomena is creating a financial disaster for newspapers. See Danny Meadows-Klue’s article in the Guardian from two years ago.

Not only do we get a tenant quickly with craigslist but the tenant usually calls to reserve the rental over the phone without asking to see the home because after seeing my full screen 360vr tour they feel they can make their decision. I think this kind of thing is happening all over the real estate industry daily but it’s more difficult to show that photography is the key factor in attracting buyers because you can’t re-sell the same home without photography to see the effect. With our rental we have been “selling” the same product over and over for the last 8 years and have been able easily see the effectiveness of the two advertising mediums. Needless to say we abandoned newspapers many years ago.

Posted in Marketing, News | 3 Comments »

My Interview With Scott Sheppard at Inside Digital Photo

Posted by larrylohrman on November 2, 2007

My interview with Scott Sheppard at Inside Digital Photo is online on Scott’s site and it will be available via itunes in a few days by subscribing to the inside Digital Photo podcast.

Posted in Basics, Books, News | 1 Comment »

FCC’s Data Shows Broadband Connections in US Surged by 61%

Posted by larrylohrman on November 2, 2007

According to an article by Nate Anderson over at “Despite worries that US broadband speed and availability lag behind that found in other developed countries, broadband growth here continues to surge. Could the options be better? Sure, but with the Federal Communications Commission trumpeting a 61 percent growth rate in 2006, broadband is quickly becoming as ubiquitous as traditional utilities.”

What does this have to do with real estate photography? Broadband accessibility is an underlying technology trend that is enabling the home buyers to carry out their home searches online and in turn increasing the demand for real estate photography. As more people have broadband access home buyers expect to be able to sit at home and search for a home online.

Posted in News | 3 Comments »