Photography For Real Estate

Tips and techniques for real estate photography

Archive for the ‘Video’ Category

Real Estate Video: The Good Bad and The Ugly

Posted by larrylohrman on October 20, 2007

I found these 3 videos thanks to Base10 blog. I know this is going to be controversial but I think it needs saying. Video of this size just doesn’t do a good job of showing off a home. There’s nothing in homes that moves so why bother with video? People are using video just because they can not because it’s effective marketing.

The Good: Here’s a good use for video… a Realtor explaining what he can do for clients. This is effective use of video there’s just no better way to do a Realtor chat!

The Bad: These are stills turned into video with panning and video effects. This would look better if done in a 800×600 slide show with an audio sound track. There was no video camera involved in creating this video… just video production software. This technique takes some great looking stills and makes them small and fuzzy.

The Ugly: The sound track of the lady explaining her home is OK but the images are awful! The video camera moves up and down, changes aperture to adjust to different lighting in different rooms and has an awful case of barrel distortion. You could put this sound track on a monoslideshow of large still photos and have a good presentation but in video form this is just not effective! I can barely stand to watch the whole thing.

OK, I can handle it. Go ahead and beat me up!

Posted in Video | 7 Comments »

The PFRE Flickr Group is an Amazing Oppurtunity

Posted by larrylohrman on August 30, 2007


I’ve been pleased an amazed at the way the Photography For Real Estate flickr group has been working. This last weekend we went over 300 members on the group. I want to publicly thank Aaron Leitz for proposing this idea and helping me get it started. Earlier this year I’d been looking for a way to be able to discuss photos when Aaron pointed out how to do it. It was just push I needed at just the right time.

I think it is an amazing opportunity for photographers just getting in this business as well as those more experienced. There is not many other places one can see such a high quality of real estate photography and at the same time be able to pose technical questions to the photographer. You may not realize it but there are many top professional real estate photographers participating in this forum.

There is an amazing amount to be learned from just studying the images and reading the posters technical comments. Like Aaron’s image above (where are the 4 strobes?) There’s even more to be learned by posting a few images for feedback. If you haven’t posted images yet don’t be bashful everyone is remarkably polite.

In addition, you can post questions on the discussion part of the group.

Thanks Aaron for a great idea!

BTW, check out Aaron’s new site redesign at www.aaronleitz.com. This is a good example of how to display and promote your work!

Posted in PhotoDiscussion, Video | 5 Comments »

Getting Started In Video – Conversation With Fred Light

Posted by larrylohrman on May 20, 2007


There were several questions raised about how to get into the area of shooting real estate tour video so I consulted Fred Light who works in the Boston area and has been shooting real estate video for some time. Fred has been featured in Inman News and newsday.com. Fred also does a blog on video. The link on the image above is a recent shoot Fred did of an historic property in Amherst, NH.

I posed the following questions to Fred:

What equipment would you recommend for some one getting started in real estate video?

Well… my opinions aren’t always in line with Realtors…. but I really do think that you owe it to your SELLER to offer the best quality possible. Like many things in life…. garbage in, garbage out. So I think it’s important to have the best camera you can afford. When I first started about a year and a half ago, I bought a little Sony Camcorder for about $400. The quality was OK… but I just didn’t think it was ‘good enough’. Once you compress the hell out of the video (!) to get it online, you lose SO much quality – if you start with low quality, the end result is pretty muddy. (just look at most videos on YouTube).

Real estate interiors are generally LOW LIGHT shoots. If I was just doing some panning shots, you COULD set up some lighting, but since I do pans AND a walk through the house, it’s pretty impossible to light the house evenly as I walk from room to room. So, the most important thing is to get a camera that does well in LOW LIGHT (using just the home’s interior lighting)

So, I bit the bullet and bought a high definition camcorder. Not a professional camera though, but a consumer version – which had just come on the market (at that time it was about $1500, now they’re around $1000). The quality difference was pretty amazing. Hi def cameras seem to do the best in low light. The one thing that you HAVE to have no matter what camera you use is a tripod. Otherwise you’re just presenting a real estate version of Uncle Tom’s vacation videos – which will make you nauseous.

One other thing I use which definitely separates me from most is a Steadicam, which allows me to walk around, up and down hallways, stairs, etc. all the while keeping the picture steady. There are a number of them on the market, and plans for making your own online for $20-$30 bucks. I bought one for a couple hundred dollars (which was of one of the cheaper ones offered). I found it to be nearly worthless. I finally bit the bullet and bought a real Steadicam ($800). It’s really an amazing piece of machinery, although you’d hardly think it was worth $800 by looking at it. But it’s VERY light, reducing the fatigue that you get holding the camera for long periods. However, the one ‘little’ omission all of these companies make in their sales pitch is in regards to the learning curve. Buying the steadicam is the easiest part – learning to USE it properly takes LOTS of practice. HOURS of practice. (Hell, I’m STILL practicing!). It’s not a quick fix, for sure – but the results are great. Especially with real estate – it really gives you a feel for the layout of the house and the relationship from one room to another.

Do you do a significant amount of editing before the video is posted?

Yes, and originally it was VERY time consuming, but I’ve started to get the time down … finally (practice, practice, practice!) But for a 4-5 minute video, I can edit about 30 minutes of footage in about 40 minutes. Then I need to write the narration, record it and lay down the narration, which takes another 30-45 minutes. Then it needs to be compressed to Quicktime and Windows Media Video.

I notice on your website you support QuickTime and Windows Media. Are these the only two media formats that one needs to support?

Flash is the most compatible (97%), but I still think the quality is still NOT there. It’s OK… but not great. QuickTime is really HIGH quality, and fairly quick downloading… and something like 65% penetration – higher on Macintosh computers (it’s gone up since iTunes came out)…. WMV is less quality, longer download time and buffering, but I think still better than Flash – also a 65% penetration rate (higher on Windows computers). So I offer QT as the first choice (and best quality), WMV as a second option and Flash as a third option. That way EVERYONE can see it – but hopefully more will see it in QuickTime. I’m still trying to figure out to go all Flash as it would make MY life much easier. In fact, just today I was experimenting with an abnormally lengthy (8 min) video on an historic home I did the other day (I usually try to keep i under 5 minutes)…. and was trying some different options. Again, when you’re presenting a half million to several million dollar house, I think QUALITY is imperative, or you’re doing a disservice to your seller.

Fred also sent me a copy of his check-list that he gives to home owners so they are prepared for the shoot. Thanks Fred for all the “getting started info”.

Posted in Video, Virtual Tours | 2 Comments »